LIVBRID embarked on a comprehensive rebranding initiative for Jean Anid et Fils, a venerable packaging solutions provider in the can making industry with a global reach. Since its establishment in 1930, the company has specialized in producing metal, tin, and plastic packaging for various sectors, including paints, chemicals, edible oils, and dry foods. Despite its extensive operations, the company faced challenges in visibility and market recognition.

Recognizing the necessity of a strong market presence, Jean Anid et Fils sought to transform its brand identity to enhance recognition and accessibility. LIVBRID’s approach, dubbed the "design funnel," began with a thorough visual positioning strategy informed by detailed discussions with the client’s team.

The rebranding process was meticulous and holistic, focusing on creating a logo and visual identity that convey trust and efficiency—essential traits in the B2B sector. The new logo utilizes tones of summer sky and deep sky blue, evoking a sense of reliability and professionalism. Comprehensive brand guidelines were established to maintain consistency across all platforms.

Further, the redesign extended to the company's website, prioritizing user experience with a layout that facilitates easy navigation and interaction, backed by improved search engine visibility to attract the right stakeholders at critical decision-making moments. The revitalized brand identity of Jean Anid et Fils not only distinguishes them within their industry but also simplifies the discovery process for potential business clients, ensuring that the company’s legacy and expertise are clearly communicated and easily recognized in the global marketplace.