LIVBRID partnered with Maria Tabakian to elevate her brand of handmade bags, focusing on encapsulating the craftsmanship and unique aesthetic of her creations through a refined brand identity. Recognizing the importance of distinguishing Maria Tabakian in a competitive artisan market, our goal was to create an identity that resonates with the quality and personal touch of her handmade products.
The process involved deep dives into the essence of Maria Tabakian's work, translating her dedication to craftsmanship into a visual narrative that appeals to her target audience. The new brand identity includes a distinctive logo and a color palette that reflects the elegance and uniqueness of each bag, designed to communicate the brand's artisanal values and contemporary appeal.
This focused approach helped Maria Tabakian's brand to not only stand out but also connect more effectively with customers looking for handcrafted accessories. The revamped brand identity has been instrumental in enhancing her market presence, ensuring that each piece is recognized not just for its style but also for the story and craftsmanship it represents. This strategic branding has set the stage for Maria Tabakian's continued success and growth in the artisanal fashion industry.