IGC, a renowned producer of personal care products in Lebanon, engaged LIVBRID, a strategic brand and design firm, to craft a distinctive identity for its new Alfred and Braun hair, face, and body collection. The brand, rooted in IGC’s commitment to quality, combines rich formulations with unique natural ingredients, aiming to elevate everyday personal care into a luxurious experience.

The challenge was to encapsulate Alfred and Braun's essence and values in a branding that would not only resonate with consumers but also stand out in a competitive market. The goal was to develop an identity that conveyed both luxury and simplicity, ensuring it captured the royal and elegant attributes of the brand.

Through collaboration with IGC’s communications and ownership teams, LIVBRID devised a branding strategy that highlighted the unique aspects of Alfred and Braun's offerings. The brand identity features a monogram incorporating the royal arms of England, a symbol of regal heritage and quality, alongside the initials "A" and "B," enhancing the British character of the collection. The tagline, "Uniquely English Collection," underscores the distinctiveness of the brand, with allusions to the rich, warm fragrances of its products.