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Charting new horizons: LIVBRID's brand identity for 'We' travel services

Brand identity

LIVBRID took on the exciting challenge of designing a vibrant brand identity for 'We', a travel services agency dedicated to crafting unforgettable journeys. Our task was to encapsulate the spirit of adventure and connectivity that 'We' embodies, creating an identity that would resonate with globetrotters around the world.

The process began with the development of a dynamic logo that reflects the agency's core values of exploration and inclusivity. We chose a palette of beautifully merged colors, capturing the diverse and vibrant experiences offered by 'We'. Each letter in the 'We' logo is designed to stand out, featuring a rich gradient that symbolizes the seamless journey from everyday life to extraordinary adventures.

In addition to the logo, our team designed a unique pattern filled with travel-related icons, which we integrated across all visual communications. This pattern not only strengthens the brand's visual impact but also communicates the comprehensive nature of 'We's' services, from flights and accommodations to excursions and beyond.

The new brand identity has significantly enhanced 'We's' market presence, attracting a wide range of clients eager to explore the world. Through strategic use of color, typography, and imagery, LIVBRID has helped 'We' position itself as a leader in travel services, promising not just trips, but transformative experiences.

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