LIVBRID partnered with Nestlé to promote the planting of 800 trees in Lebanon’s Chouf Biosphere, aiming to resonate deeply with Lebanese expatriates. This campaign, centered around the theme "Forever connected to your roots," featured an expat carrying a transparent suitcase with a cedar tree inside, symbolizing the enduring connection to Lebanon. The visual narrative was developed to evoke emotional engagement and highlight the contribution to Lebanon's reforestation with every purchase of $25 or more of Nestlé products. The campaign included key visuals for various platforms, wobblers, banners with a CTA, newsletters, and concise SMS/WhatsApp texts, ensuring wide reach and participation.

LIVBRID’s strategic approach and creative execution made this campaign a significant success. The design elements, using earthy tones and modern aesthetics, effectively conveyed the campaign's message, fostering a sense of heritage and responsibility among the target audience. The initiative not only promoted environmental sustainability but also strengthened the bond between expatriates and their homeland.